THE GOAL:
Energiedirect leveraged the power of gaming to effectively engage its target audience. Building on the success of the first flight, the second campaign exceeded expectations, delivering strong performance, excellent visibility, and surpassing key KPIs. A brand lift study also provided valuable insights into the impact of gaming advertising on brand metrics.

Brand Lift Measurement
To assess the effectiveness and impact of the Gaming channel for Energiedirect, we conducted a Brand Lift Study. Both an exposed group and a control group were surveyed on five key topics: Brand Awareness, Brand Consideration, Ad Recall, Message Awareness, and Message Association.

> The significant uplift in Brand Consideration demonstrates that gaming has a meaningful impact on Purchase Intention.