THE STRATEGY

DJI deployed a combination of In-Play and In-Game Display campaigns to reach men aged 20–50 within a premium gaming environment. By leveraging high-impact placements in popular titles such as GTA V, Fortnite, Valorant, League of Legends, Golf Clash, Asphalt Legends, Emergency HQ, and Madden NFL, DJI integrated seamlessly into the gaming experience without disrupting gameplay.

The strategy focused on achieving the optimal balance between reach, frequency, and visibility. In-Play placements within AAA PC titles delivered strong brand impact, while In-Game Display provided scalable awareness across mobile, console, and PC.